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How do I select my competitors?

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    Daniel Stankiewicz

    I find this approach not holistic / strategic enough. Although from a tactical viewpoint it might be sufficient to select a couple of competitors and measure yourself against them but I find this rather shortsighted.

    For a more complete overview of the competition you need to know more about the entire market. Are customers trading up or trading down from your hotel quality? Is there a market across the ocean stealing market share from your market? Are people opting to go skiing in the mountains instead of enjoying the warm Caribbean winter?

    Yes measure how you are doing against your most direct competitors but remember competition can come from any angle.

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